✦ TikTok Ads Management

Get Discovered Where Trends Actually Start

TikTok reaches over a billion active users — and rewards content

that feels native, not polished. We set up, manage, and optimize your

TikTok campaigns so your ads earn watch time, engagement,

and conversions rather than getting scrolled past.

 

Management from

10%

of ad spend · $197/mo min
 
Start Your Campaign →
See Pricing

🎯Precise Interest Targeting

🎬All Ad Formats — In-Feed, Spark, Top-View

📊Pixel & Events API Setup

💷You Pay TikTok Directly — No Markup

📅Month-to-Month

✦ Why TikTok Ads

Native Video at Massive Discovery Scale

TikTok’s algorithm puts your ads in front of people based on what they

actually engage with — not just who they are. Done right, that means

cheaper reach, real engagement, and trends that move products fast.

 

01

Discovery-driven, not search-driven

TikTok surfaces content based on behavior, not who’s following whom. That means small accounts can reach huge audiences when the creative resonates.
 
 

02

Built for products & lifestyle brands

Bing’s users skew older and more affluent than Google’s average — particularly strong for B2B, professional services, finance, and higher-ticket purchases.
 
 

03

Reach younger audiences

TikTok skews younger than Meta — predominantly under 35, with strong reach into Gen Z. If that’s your customer, no other platform comes close.
 
 

04

Honest fit check

TikTok is the wrong channel for B2B services, older demographics, or anything requiring a polished/corporate feel. Polished ads die here. If your audience or offer doesn’t fit, we’ll tell you straight — and recommend a better channel.
 

✦ What’s Included

Your TikTok Campaigns, Fully Managed

A complete done-for-you TikTok Ads service — strategy, targeting, tracking,

and ongoing optimization across every TikTok ad format.

 

🎬

All Ad Formats

In-feed video ads, Spark Ads (promoting organic content), TopView, and Shopping Ads — we use the right format for your goal.
 

👥

Audience Targeting

Interest, behavior, custom audiences, lookalikes, and creator-driven targeting — we build the audience structure that fits your offer.
 

✍️

Ad Copy & Captions

Compelling captions and on-screen text written for you — copy that feels native to the platform. Always included.

📊

Pixel & Events API

We install your TikTok Pixel and set up the Events API so tracking is accurate even with privacy restrictions — essential for optimization.

⚙️

Ongoing Optimization

Continuous creative testing, audience refinement, and budget shifts to drive down cost per result month over month.

📈

Monthly Reporting

A clear monthly report on spend, top-performing videos, results, and what we changed — no jargon, no vanity metrics.
 

✦ About the Creative

On TikTok, Native Video Wins

TikTok rewards content that feels like content, not like ads. The first 1–2 seconds

decide whether viewers stay or scroll — and a polished corporate-style

ad almost always loses to scrappy, native-feeling video. Here’s how we handle it.

 

01

Captions and copy are always included

We write your captions, hooks, and on-screen text variations as part of management — that’s part of running the campaign.
 

02

You can provide your own video

Got existing TikTok-style footage? Send it over at no extra cost — we’ll build campaigns around it and test variations.
 

03

Or we produce it for you

No video yet? We produce short-form video ads built for TikTok — native-feel hooks designed to stop the scroll, not corporate-style spots that look like intruders.
 
 
 

04

We test variations aggressively

TikTok creative fatigues fast. As campaigns run, we test alternate hooks, formats, and creators to find what holds attention and refresh tired ads.
 

✦ Transparent Pricing

Simple Management Fees

Our fee is a percentage of your ad spend — lower as your budget grows.

You pay Meta directly for the ad spend itself; we never mark it up or touch your money.

Monthly Ad Spend Management Fee Example Fee
Up to $1,000 20% $500 spend → $197/mo (min)
$1,000 – $3,000 15% $2,000 spend → $300/mo
$3,000 – $7,000 12% $5,000 spend → $600/mo
$7,000+ 10% $10,000 spend → $1,000/mo

Minimum management fee of $197/month applies. Your fee is calculated on your whole monthly ad spend at the rate for your bracket. Month-to-month — cancel anytime.

 

🚀

One-Time Account Setup & Onboarding — $497

TikTok setup is genuinely involved — and we do it properly. We configure your TikTok Business Center and ad account (owned by you, managed under our agency), install your Pixel and set up the full Events API (essential for accurate post-iOS 14 tracking), connect product catalogs if you’re running Shopping Ads, configure Spark Ads permissions, and launch your initial campaigns. Charged once, at the start.

+ Optional Add-Ons

Video creative makes or breaks TikTok ads. Add what you need — or provide your own at no charge.

 

🎬

TikTok Video Ad Creative

Short-form video ad production built for TikTok — native-feel hooks designed to stop the scroll in the first 1–2 seconds. The single biggest performance lever on this channel.

+$297

one-time

🎨

Static Image Assets

Designed thumbnails, end-cards, and supporting image assets that pair with your video — or provide your own at no charge.

+$97

one-time

🖥️

Landing Page

TikTok traffic converts far better with a dedicated mobile-first landing page. We’ll build one purpose-made for your campaign.

from $147

one-time

🔁

Retargeting Setup

Re-engage viewers and engagers with retargeting campaigns — usually the highest-ROI layer on TikTok.

+$197

one-time

💡 How This Works — Honest Expectations

  • Your ad spend is paid by you, directly to TikTok — we never mark it up
  • Results depend on your creative, budget, and offer — we optimize, but can't guarantee specific returns
  • Month-to-month — no lock-in, cancel anytime
  • Your account is owned by you, managed under our agency
  • Polished/corporate creative consistently underperforms native-feeling video on TikTok

✦ The Process

How It Works

From zero to live campaigns reaching billions of TikTok users, handled for you.

1

Onboarding & Setup

We learn your business and goals, configure your TikTok Business Center, install Pixel and Events API, and research your audiences.
 

2

We Build Your Campaigns

We write captions, structure campaigns, set up creator/Spark Ads permissions, and prepare your video — then launch with your approval.

3

We Optimize Continuously

As data comes in, we test fresh creative variations, refine audiences, and shift budget toward winners — improving cost per result over time.
 

4

You See the Results

Each month you get a clear report on spend, top-performing videos, results, and what we changed — and we plan the next month together.

✦ Common Questions

Frequently Asked Questions

Is TikTok right for my business?

TikTok works best for visual products, lifestyle brands, e-commerce, consumer apps, and anything trend-friendly — especially if your audience skews under 35. It’s a poor fit for B2B services, older demographics, or anything requiring polished/corporate visual style. We’ll tell you honestly during onboarding whether TikTok fits your offer.

What are Spark Ads?

Spark Ads let you promote organic TikTok content as paid ads — either your own posts or content from creators who give you permission. They typically outperform standard ads because they feel native to the platform. We help you set up Spark Ads permissions during onboarding.
 

Do I need a TikTok account?

Helpful but not strictly required. A TikTok Business account makes Spark Ads possible and lets your video ads link back to a brand presence. If you don’t have one, we’ll set it up as part of onboarding.
 

What if I don't have video?

No problem — we produce short-form TikTok-style video ads as a $297 add-on, designed to feel native to the platform. Or you can provide your own video at no extra cost. We strongly recommend native-feel video over polished corporate-style ads.

Is the ad spend included in your fee?

No. Our fee covers management only. You pay TikTok directly for your ad spend — it never passes through us and we never mark it up. Fully transparent: you always see exactly what you’re spending and what you’re paying us.
 

Am I locked into a contract?

No — management is month-to-month. The one-time setup gets you up and running, and after that you stay only as long as it’s working for you.

✦ Start Your Campaign

Let's Get Your Brand On the For You Page

Fill in the form and we’ll get back to you within 24 hours to confirm your setup, recommend a starting budget, and share next steps.

  • We reply within 24 hours
  • One-time $497 setup, then monthly management
  • You pay TikTok directly — no markup
  • Captions & copy included
  • Month-to-month — cancel anytime

Prefer to talk first? Reach us directly:

💬 WhatsApp Us

📅 Book a 15-Min Call

✉️ hello@definedigitaledge.com

    ✦ Estimate Your Management Fee
    Estimated Monthly Management Fee
    Enter a spend amount
    Plus a one-time $497 account setup. Ad spend paid separately to TikTok.

    We'll review your request and reply within 24 hours with a recommended budget and next steps. No charge until you confirm.

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