✦ Native Ads Management — Taboola & Outbrain / Teads

Get Your Content Seen Across the Web's Biggest Sites

Native ads put your headlines on CNN, Forbes, USA Today, and

thousands of other publishers — formatted to look like content,

not banners. We set up, design, and optimize your campaigns across

the two major native platforms (Taboola, and Outbrain / Teads)

so your headlines earn clicks at native scale.

 

Management from

10%

of ad spend · $197/mo min
 
Start Your Campaign →
See Pricing

📰Premium Publisher Networks

📊Pixel & Conversion Tracking

✍️Headline Copy Included

💷You Pay the Platform Directly

📅Month-to-Month

✦ Why Native Ads

Reach Massive Audiences at Lower Cost-Per-Click

Native ads sit alongside articles on the web’s biggest publisher sites — so

they feel like content recommendations, not interruptions. Done right, they

reach huge audiences at a fraction of what Google or Meta charge per click.

 

01

Massive reach across premium publishers

Taboola and Outbrain / Teads serve ads on thousands of major sites — CNN, BBC, Forbes, USA Today, and countless others. Your headlines reach audiences you couldn’t touch elsewhere.
 

02

Lower CPCs than Google or Meta

Native clicks typically cost less than search or social — sometimes much less. Great for top-of-funnel awareness and getting eyes on your content at scale.

03

Best for content, not hard selling

Native rewards ads that feel like content. Pointing native traffic to a useful article, then funneling to conversion, works far better than sending clicks straight to a “buy now” page.

04

Honest fit check

Native works best for content publishers, lead-gen offers, financial/health/insurance verticals, and top-of-funnel awareness. If you need immediate high-intent conversions, Google Search is usually a better fit — we’ll tell you straight.

✦ What’s Included

Your Native Campaigns, Fully Managed

A complete done-for-you native ads service across the major native

platforms (Taboola and Outbrain / Teads) — strategy, headlines, tracking,

optimization, and reporting. Visual creative (thumbnails) is the only add-on.

 

🌐

Platform Selection & Setup

We’ll recommend the best platform mix for your offer — Taboola, Outbrain / Teads, or both — and configure each account properly.
 

📰

Publisher Targeting

We build and refine your publisher allow-lists and block-lists, so your ads run on sites that perform and not on the ones that waste budget.
 
 

✍️

Headline Copywriting

Native lives or dies on headlines. We write compelling, click-worthy headlines and ad copy variations for you. Always included.
 

📊

Pixel & Conversion Tracking

We install platform pixels and set up conversion tracking, so you can see what’s actually working — not just clicks.
 

⚙️

Ongoing Optimization

Continuous headline and thumbnail testing, publisher refinement, and bid adjustments to drive down cost per result month over month.
 

📈

Monthly Reporting

A clear monthly report on spend, top-performing creative, publisher performance, and what we changed — no jargon, no vanity metrics.
 

✦ About the Creative

On Native, Headlines and Thumbnails Are Everything

A native ad is essentially a headline + thumbnail image. Get those two right

and the campaign works. Get them wrong and even great targeting won’t

save it. Here’s how we handle each.

 

01

Headlines are always included

We write multiple headline variations to test as part of management — that’s part of running the campaign, not an extra.

02

You can provide your own thumbnails

Got images you want to use? Send them over at no extra cost — we’ll build the campaigns around them and test variations.
 

03

Or we design them for you

No images? We design native thumbnails optimized for click-through — the specific craft of making images that earn clicks at native scale — as a paid add-on.

04

We test creative aggressively

Native creative fatigues fast. As campaigns run, we test new headline-thumbnail combinations to find winners and refresh tired ads before they stop working.
 

✦ Transparent Pricing

Simple Management Fees

Our fee is a percentage of your ad spend — lower as your budget grows.

You pay Taboola or Outbrain / Teads directly for the ad spend itself;

we never mark it up or touch your money.

Monthly Ad Spend Management Fee Example Fee
Up to $1,000 20% $500 spend → $197/mo (min)
$1,000 – $3,000 15% $2,000 spend → $300/mo
$3,000 – $7,000 12% $5,000 spend → $600/mo
$7,000+ 10% $10,000 spend → $1,000/mo

Minimum management fee of $197/month applies. Your fee is calculated on your whole monthly ad spend at the rate for your bracket. Month-to-month — cancel anytime.

 

⚠️ Recommended Minimum Ad Spend: ~$1,000/month

Native ads need real data volume to optimize properly — the platforms’ algorithms struggle below roughly $1,000/month, and so do results. We can take smaller budgets, but we’ll tell you honestly during onboarding whether native is the right fit for your spend. If it isn’t, we’ll point you toward a channel that is.

🚀

One-Time Account Setup & Onboarding — $497

Native setup is substantial — and we do it right. We create or configure your accounts across the platforms you’ll run on (Taboola, and Outbrain / Teads — whichever fits), install pixels and set up conversion tracking, build your initial headline-thumbnail test matrix, configure publisher allow/block lists, and launch your first campaigns. This is the foundation that makes everything that follows actually work — charged once, at the start.

+ Optional Add-Ons

Thumbnails and content drive native results. Add what you need — or provide your own visuals and content at no charge.

 

🖼️

Native Thumbnail Creative

A set of designed native thumbnails optimized for click-through. Headlines are always included free — this covers the visuals.

+$97

one-time

🎬

Video Ad Creative

Short-form video ad production for Outbrain / Teads and video native placements. (Or provide your own at no cost.)

+$297

one-time

🖥️

Landing Page

Native ads convert best with a dedicated landing page (often a useful article that funnels to conversion). We’ll build one purpose-made for your campaign.

+$147

one-time

🔁

Retargeting Setup

Re-engage visitors who clicked your native ad but didn’t convert — typically a high-ROI layer to add on top of native traffic.

+$197

one-time

💡 How This Works — Honest Expectations

  • Your ad spend is paid by you, directly to the platforms — we never mark it up
  • Results depend on your budget, creative, and offer — we optimize, but can't guarantee specific returns
  • Month-to-month — no lock-in, cancel anytime
  • Your accounts are owned by you, managed under our agency
  • Native algorithms need 2–4 weeks of learning before they stabilize

✦ The Process

How It Works

From zero to live campaigns across the web’s biggest publishers, handled for you.

1

Onboarding & Platform Selection

We learn your business and goals, recommend the right platform mix (Taboola, or Outbrain / Teads), and configure your accounts.
 

2

We Build Your Campaigns

We write headline variations, prepare thumbnails, install tracking, set up publisher targeting, and launch with your approval.

3

We Optimize Aggressively

Native rewards constant testing. We refine headlines, swap thumbnails, refine publisher lists, and shift budget toward winners — week over week.

4

You See the Results

Each month you get a clear report on spend, top creative, top publishers, and what we changed — and we plan the next month together.
 

✦ Common Questions

Frequently Asked Questions

Is native right for my business?

Native works best for content-driven offers, lead-gen, financial/health/insurance verticals, and top-of-funnel brand awareness. It’s less suited to immediate high-intent conversions (where Google Search wins) or product-led visual selling (where Meta wins). We’ll tell you honestly during onboarding whether native fits your offer.

Which platform should I use — Taboola or Outbrain / Teads?

There are really two major native players: Taboola, and Outbrain / Teads (Outbrain acquired Teads in 2024, so they’re now one company with two products — Outbrain for text-image native, Teads for video native). Each platform has a different publisher mix and strengths. We often start on one and expand once we know what’s working. We’ll recommend the right mix for you during onboarding.

Why the $1,000/month recommended minimum?

Native platforms need data volume to optimize properly. Below roughly $1,000/month, the algorithms can’t gather enough signal to find your best publishers and creative, and results suffer. We’d rather tell you that upfront than take a budget that’s likely to fail.

Is the ad spend included in your fee?

No. Our fee covers management only. You pay Taboola or Outbrain / Teads directly for your ad spend — it never passes through us and we never mark it up. Fully transparent: you always see exactly what you’re spending and what you’re paying us.

Do I need a landing page?

Strongly recommended. Native works best when you send traffic to a useful article or content-style landing page (not a pure “buy now” page). We offer landing pages as an add-on if you need one.

Am I locked into a contract?

No — management is month-to-month. The one-time setup gets you up and running, and after that you stay only as long as it’s working for you.
 

✦ Start Your Campaign

Let's Get Your Content Discovered

Fill in the form and we’ll get back to you within 24 hours to confirm your platform mix, recommend a starting budget, and share next steps.

  • We reply within 24 hours
  • One-time $497 setup, then monthly management
  • You pay platforms directly — no markup
  • Headline copywriting included
  • Month-to-month — cancel anytime

Prefer to talk first? Reach us directly:

💬 WhatsApp Us

📅 Book a 15-Min Call

✉️ hello@definedigitaledge.com

    ✦ Estimate Your Management Fee
    Estimated Monthly Management Fee
    Enter a spend amount
    Plus a one-time $497 account setup. Ad spend paid separately to the platforms. We recommend ~$1,000/mo minimum spend for native to perform.

    We'll review your request and reply within 24 hours with a recommended platform mix and budget. No charge until you confirm.

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