✦ Curated from Around the Web
The Best Advertising Articles Worth Reading
Hand-picked articles from the world’s top advertising publications —
covering Google Ads, Meta, programmatic, creative strategy,
and ad measurement.
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‘Whose Idea Was This Anyway?’
More than half of independent agency owners are interested in selling their businesses, according to Evros Group’s 2026 M&A Sentiment Survey released today as the first data exclusive from Dealroom.
11 Google Ads best practices to maximize return on ad spend
Google’s own research team shares how Performance Max, Smart Bidding, and AI-generated creatives are changing the way advertisers need to think about campaign strategy, asset creation, and performance measurement.
The Comprehensive Guide to Online Advertising Costs for 2026
Why TikTok Is Expanding Its Premium Ads Push and What That Means for You
TikTok launched four new or expanded premium ad formats at its 2026 Newfronts: Logo Takeover, Prime Time, TopReach, and expanded Pulse offerings.
AdButler Alternatives for Ad Networks: 7 Options Compared in 2026
AdButler shows a $179/month starting price, but that base plan leaves out several things a growing network uses daily: targeting, an API, rich media, and log-level data all come as separate add-ons on the lower tiers.
Google Ads Quality Score Explained
It’s easy to treat Quality Score like a dial you can turn. You might see a 3 or a 4 next to a keyword, decide that you need to “fix the Quality Score,” and go looking for a lever to pull. There usually isn’t one.
Why paid search could be your AI search advantage
Ask most marketing teams how they plan to stay visible in AI search, and you’ll most commonly hear: content strategies, SEO audits, and schema projects.
The Web’s Traffic Is Collapsing. Why The Security Blind Spot In CTV And In-App Is Ad Tech’s True Crisis
Think with Google’s e-commerce advertising playbook — covering product feed optimisation, Performance Max vs. Standard Shopping, bid strategies for different funnel stages, and how to use merchant promotions effectively.
Google tests clickable hyperlinks in Search ad descriptions
Google appears to be testing a new Search ads format that adds clickable, keyword-rich hyperlinks within ad descriptions, potentially giving users another way to engage with sponsored listings.
Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era
AI Overviews can reduce paid search click-through rates by more than 50 percent for affected queries, making impression share a critical visibility metric.
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