✦ Meta Ads Management — Facebook + Instagram

Reach Your Customers Where They Already Spend Their Time

Facebook and Instagram put your business in front of millions of

perfectly targeted people every day. We set up, design, and

optimize your Meta Ads so the right audience sees the right message — without

you wasting a single dollar on the wrong ones.

 

Management from

10%

of ad spend · $197/mo min

🎯Precise Audience Targeting

📊Pixel + Conversions API Setup

✍️Ad Copy & Captions Included

💷You Pay Meta Directly — No Markup

📅Month-to-Month

✦ Why Meta Ads

Built for Reaching People Before They Know They Need You

Google Search captures people already looking for you. Meta does the

opposite — it puts your brand in front of people who fit your ideal

customer perfectly, even when they’re not actively searching. That’s

powerful when used right.

 

01

Find your audience by who they are

Meta’s targeting is among the best in the world — age, location, interests, behavior, lookalikes of your existing customers. You reach the people most likely to buy, not random clicks.
 

02

Great for products & visual brands

If your offer benefits from being *seen* — e-commerce, lifestyle, food, fashion, services with a visual story — Meta’s feed, Stories, and Reels are tough to beat for awareness and sales.
 

03

Re-engage warm visitors

Retargeting people who visited your site or engaged with your content turns near-misses into customers. Meta’s retargeting is fast to set up and consistently profitable.
 
 

04

Honest fit check

Meta works best for brand awareness, visual products, and creating demand. If you mainly need to capture urgent, high-intent searches (like “emergency plumber”), Google Search Ads is the better fit — we’ll tell you straight.
 

✦ What’s Included

Your Meta Campaigns, Fully Managed

A complete done-for-you Facebook and Instagram Ads service — strategy,

audience research, copy, tracking, optimization. The only thing we charge

extra for is heavy visual production.

 

👥

Audience Research & Targeting

We build the audiences that fit your ideal customer — interests, behaviors, lookalikes — and refine them as data comes in.
 

🏗️

Campaign Structure

Properly organized campaigns across feed, Stories, Reels, and retargeting — the structure that lets Meta’s algorithm find your best buyers.
 
 

✍️

Ad Copy & Captions

Compelling captions, headlines, and primary text written for you — copy that stops the scroll and earns the click. Always included.
 

📊

Pixel & Conversions API

We install your Meta Pixel and set up the Conversions API so tracking is accurate even with privacy restrictions — essential for optimization.
 

⚙️

Ongoing Optimization

Continuous audience tweaks, creative testing, and budget shifts to lower your cost per result month over month.
 

📈

Monthly Reporting

A clear monthly report on spend, results, audiences, and what we changed — no jargon, no vanity metrics.
 

✦ About the Creative

On Meta, Creative Is Everything

The best targeting in the world won’t save bad creative. A scroll-stopping

image or video is what makes a Meta ad work — so it’s worth getting right.

Here’s how we handle it.

 

01

Ad copy is always included

We write your captions, headlines, and primary text as part of management — that’s part of running the campaign, not an extra.
 

02

You can provide your own visuals

Already have photos, videos, or graphics you want to use? Send them over at no extra cost — we’ll build the campaigns around them.
 

03

Or we design them for you

No visuals? We design static image ads or produce short-form video ads as paid add-ons — purpose-built for your campaign and audience.
 
 
 

04

We test creative variations

Meta rewards fresh creative. As campaigns run, we test variations to find what performs best and refresh tired ads before they fatigue.
 

✦ Transparent Pricing

Simple Management Fees

Our fee is a percentage of your ad spend — lower as your budget grows.

You pay Meta directly for the ad spend itself; we never mark it up or touch your money.

Monthly Ad Spend Management Fee Example Fee
Up to $1,000 20% $500 spend → $197/mo (min)
$1,000 – $3,000 15% $2,000 spend → $300/mo
$3,000 – $7,000 12% $5,000 spend → $600/mo
$7,000+ 10% $10,000 spend → $1,000/mo

Minimum management fee of $197/month applies. Your fee is calculated on your whole monthly ad spend at the rate for your bracket. Month-to-month — cancel anytime.

 

🚀

One-Time Account Setup & Onboarding — $497

Meta setup is genuinely involved — and we do it properly. We configure your Meta Business Manager and ad account (owned by you, managed under our agency), install your Pixel and set up the full Conversions API (essential for accurate tracking post-iOS 14), structure your audiences, connect product catalogs if you’re running e-commerce, and launch your initial campaigns. This is the foundation that makes everything that follows actually work — charged once, at the start.

 

+ Optional Add-Ons

Visuals make or break Meta ads. Add what you need — or send us your own visuals at no charge.

 

🎨

Static Image Ad Creative

A set of designed image ads sized for feed, Stories, and Reels. Ad copy is always included free — this covers the visuals.

+$97

one-time

🎬

Video Ad Creative

Short-form video ad production — the format Meta favors most. Ideal for Reels and feed video placements. (Or provide your own.)

+$297

one-time

🖥️

Landing Page

Ads convert far better with a dedicated landing page. We’ll build one purpose-made for your campaign. (See our Landing Page service.)

+$147

one-time

🔁

Retargeting Setup

Re-engage warm visitors and engagers with dedicated retargeting campaigns — usually the most profitable layer of Meta ads.

+$197

one-time

💡 How This Works — Honest Expectations

✦ The Process

How It Works

From zero to live campaigns, handled for you.

1

Onboarding & Setup

We learn your business and goals, set up Business Manager, install the Pixel and Conversions API, and research your audiences.
 

2

We Build Your Campaigns

We write your ad copy, structure your campaigns across the right placements, and prepare your creative — then launch with your approval.

3

We Optimize Continuously

As data comes in, we refine audiences, test fresh creative, and shift budget toward what’s working — improving cost per result over time.

4

You See the Results

Each month you get a clear report on spend, results, and what we changed — and we plan the next month together.

✦ Common Questions

Frequently Asked Questions

Is Meta right for my business?

Meta works best for businesses with a visual story or where you need to *create* demand — e-commerce, lifestyle products, services, B2C. If you mainly need to capture urgent, high-intent searches (“emergency plumber”), Google Search is usually a better fit. We’ll tell you honestly during onboarding.

Do I need to provide images or videos?

You can provide your own visuals at no extra cost — that’s usually fastest and feels most authentic. If you don’t have any, we design static image ads ($97) or produce short-form video ads ($297) as add-ons.

Is the ad spend included in your fee?

No. Our fee covers management only. You pay Meta directly for your ad spend — it never passes through us and we never mark it up. That keeps everything transparent: you always see exactly what you’re spending and what you’re paying us.

What if I don't have a Meta Business Manager set up?

No problem — creating and configuring Business Manager and your ad account is part of the one-time setup. The account is owned by you and managed under our agency, so you keep full control and ownership while we run it.
 

How much should I spend on ads?

Many businesses start around $500–$1,000/month to gather data and let Meta’s algorithm learn, then scale once they see what works. We’ll advise a sensible starting budget for your situation during onboarding.

Am I locked into a contract?

No — management is month-to-month. The one-time setup gets you up and running, and after that you stay only as long as it’s working for you.
 

✦ Start Your Campaign

Let's Get You In Front of the Right People

Fill in the form and we’ll get back to you within 24 hours to confirm your setup, recommend a starting budget, and share next steps.

Prefer to talk first? Reach us directly:

💬 WhatsApp Us

📅 Book a 15-Min Call

✉️ hello@definedigitaledge.com

    ✦ Estimate Your Management Fee
    Estimated Monthly Management Fee
    Enter a spend amount
    Plus a one-time $497 account setup. Ad spend paid separately to Meta.

    We'll review your request and reply within 24 hours with a recommended budget and next steps. No charge until you confirm.

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