✦ LinkedIn Ads Management

The Only Place to Target Buyers By Their Job Title

LinkedIn is the only platform where you can put your offer in front of

CEOs at companies with 500+ employees in financial services — or

any other precise B2B audience you can describe. Expensive per click,

but uniquely powerful for B2B, professional services, recruiting, and

high-ticket sales.

 

Management from

10%

of ad spend · $197/mo min
 
Start Your Campaign →
See Pricing

🎯Job Title & Company Targeting

📊Insight Tag & Conversion Setup

✍️Ad Copy Included

💷You Pay LinkedIn Directly — No Markup

📅Month-to-Month

✦ Why LinkedIn Ads

The Best B2B Targeting Anywhere

No other platform lets you target by job title, company size, industry,

seniority, and skills with this precision. For B2B, that targeting is worth the

higher cost per click — because the leads you get are buyers,

not browsers.

 

01

Target the exact decision-maker

“VPs of Marketing at SaaS companies with 100-500 employees in North America” — that’s a real LinkedIn audience. No platform else lets you target this precisely by role and firmographics.
 

02

Lead Gen Forms convert hard

LinkedIn’s Lead Gen Forms collect names, emails, job titles, and company info from members without them leaving the platform — pre-filled from their profile. Conversion rates are dramatically higher than landing pages.
 

03

Perfect for ABM & recruiting

Account-Based Marketing campaigns targeting specific company lists work natively on LinkedIn. So does recruiting — reach passive candidates by job title and current employer.
 

04

Honest fit check

LinkedIn only works for B2B, professional services, recruiting, education/training, and high-ticket offers where one lead is worth real money. It’s the wrong channel for B2C, e-commerce, local services, or anything consumer. If your offer isn’t B2B, we’ll point you to the right channel.

✦ What’s Included

Your LinkedIn Campaigns, Fully Managed

A complete done-for-you LinkedIn Ads service — strategy, targeting, copy,

tracking, optimization, and reporting. Built for the realities of B2B marketing.

 

🎯

B2B Audience Building

We build precise audiences by job title, company, industry, seniority, skills, and Matched Audiences from your CRM data.
 

📋

All Ad Formats

Sponsored Content, Message Ads, Conversation Ads, Dynamic Ads, and Lead Gen Forms — we use the right format for your goal.
 
 

✍️

Ad Copy & Headlines

Compelling B2B copy written for you — professional tone that resonates with decision-makers. Always included.
 

📊

Insight Tag & Conversions

We install the LinkedIn Insight Tag and set up conversion tracking, so you measure leads, sign-ups, and revenue — not just clicks.
 

⚙️

Ongoing Optimization

Continuous audience refinement, creative testing, and bid adjustments to drive down cost per lead month over month.
 

📈

Monthly Reporting

A clear monthly report on spend, leads, top audiences, top creative, and what we changed — no jargon, no vanity metrics.
 

✦ About the Creative

On LinkedIn, Professional Tone Wins

LinkedIn audiences are decision-makers at work — they respond to

content that respects their time and demonstrates value, not flashy ads.

Get the tone right and you stand out. Here’s how we handle it.

 

01

Ad copy is always included

We write your headlines and body copy in B2B-appropriate voice — clear, value-driven, professional. That’s part of running the campaign.

02

You can provide your own visuals

Got images, brand assets, or video? Send them at no extra cost — we’ll adapt them for LinkedIn’s ad formats and test variations.

03

Or we design them for you

No visuals? We design static image ads or produce short-form video ads as paid add-ons — built for LinkedIn’s professional aesthetic.

04

We test variations methodically

LinkedIn’s expensive auction rewards strong creative. We test headlines, formats, and CTAs to find what converts for your audience at the lowest cost per lead.
 

✦ Transparent Pricing

Simple Management Fees

Our fee is a percentage of your ad spend — lower as your budget grows.

You pay LinkedIn directly for the ad spend itself; we never mark it up or touch your money.

Monthly Ad Spend Management Fee Example Fee
Up to $1,000 20% $500 spend → $197/mo (min)
$1,000 – $3,000 15% $2,000 spend → $300/mo
$3,000 – $7,000 12% $5,000 spend → $600/mo
$7,000+ 10% $10,000 spend → $1,000/mo

Minimum management fee of $197/month applies. Your fee is calculated on your whole monthly ad spend at the rate for your bracket. Month-to-month — cancel anytime.

 

⚠️ Recommended Minimum Ad Spend: ~$1,500/month

LinkedIn clicks cost 5–10x more than Meta or Google because the audience is so much narrower and more valuable. Below ~$1,500/month you simply won’t get enough volume to optimize. We can take smaller budgets, but we’ll tell you honestly during onboarding whether LinkedIn fits your situation — and if it doesn’t, recommend a better channel.

🚀

One-Time Account Setup & Onboarding — $497

LinkedIn setup is involved — and we do it properly. We configure your LinkedIn Campaign Manager and ad account (owned by you, managed under our agency), install the Insight Tag and set up conversion tracking, build your audience structure (Matched Audiences, lookalikes, account lists for ABM), set up Lead Gen Forms if you’re using them, and launch your initial campaigns. Charged once, at the start.

+ Optional Add-Ons

Add what you need — or provide your own visuals at no charge.

 

🎨

Static Image Ad Creative

A set of designed image ads sized for LinkedIn feed and Sponsored Content. Ad copy is always included free — this covers the visuals.

+$97

one-time

🎬

Video Ad Creative

Short-form video ad production for LinkedIn’s video placements — professional aesthetic for B2B. (Or provide your own.)

+$297

one-time

🖥️

Landing Page

B2B traffic often converts better with a dedicated landing page rather than your homepage. We’ll build one purpose-made for your campaign.

+$147

one-time

🔁

Retargeting Setup

Re-engage LinkedIn visitors and engagers — typically the most profitable layer of LinkedIn ads since CPCs are so high.

+$197

one-time

💡 How This Works — Honest Expectations

  • Your ad spend is paid by you, directly to LinkedIn — we never mark it up
  • Results depend on your offer, audience precision, and budget — we optimize, but can't guarantee specific returns
  • Month-to-month — no lock-in, cancel anytime
  • Your account is owned by you, managed under our agency
  • LinkedIn CPCs are expensive — only worth it when each lead is worth real money

✦ The Process

How It Works

From zero to live B2B campaigns reaching decision-makers, handled for you.

1

Onboarding & Setup

We learn your business, ICP, and goals, configure your Campaign Manager, install the Insight Tag, and build your audience structure.
 

2

We Build Your Campaigns

We write B2B-appropriate copy, structure your campaigns across the right placements, set up Lead Gen Forms if applicable, and launch with your approval.

3

We Optimize Continuously

As data comes in, we refine audiences, test fresh creative, and shift budget toward what’s working — improving cost per lead over time.

4

You See the Results

Each month you get a clear report on spend, leads, top audiences, and what we changed — and we plan the next month together.

✦ Common Questions

Frequently Asked Questions

Is LinkedIn right for my business?

LinkedIn works for B2B (SaaS, professional services, B2B products), recruiting, education/training, high-ticket consulting, and ABM. It’s a poor fit for B2C, e-commerce, local services, or anything consumer. If you can’t tell us “my ideal customer has X job title at companies in Y industry,” LinkedIn probably isn’t your channel.

Why is LinkedIn so expensive?

LinkedIn CPCs typically run $5–$15 vs. $1–$3 on Meta. The reason: the audience is incredibly narrow (you’re literally bidding to reach specific job titles at specific companies) and each click is more valuable. For B2B with high deal sizes, the math still works. For low-ticket consumer offers, it doesn’t.

What are Lead Gen Forms?

LinkedIn’s Lead Gen Forms collect lead info (name, email, job title, company) directly inside LinkedIn — pre-filled from the member’s profile. The user never leaves the platform, so conversion rates are dramatically higher than sending traffic to a landing page. They’re one of LinkedIn’s biggest advantages for B2B.

Is the ad spend included in your fee?

No. Our fee covers management only. You pay LinkedIn directly for your ad spend — it never passes through us and we never mark it up. Fully transparent: you always see exactly what you’re spending and what you’re paying us.
 

Why the $1,500 recommended minimum spend?

Because LinkedIn CPCs are so high, smaller budgets simply don’t generate enough clicks and impressions to optimize. Below ~$1,500/month you’ll get poor data and unreliable results. We’d rather tell you that upfront than take a budget likely to disappoint.

Am I locked into a contract?

No — management is month-to-month. The one-time setup gets you up and running, and after that you stay only as long as it’s working for you.
 

✦ Start Your Campaign

Let's Reach Your Ideal B2B Buyers

Fill in the form and we’ll get back to you within 24 hours to confirm your setup, recommend a starting budget, and share next steps.

  • We reply within 24 hours
  • One-time $497 setup, then monthly management
  • You pay LinkedIn directly — no markup
  • Ad copy & headlines included
  • Month-to-month — cancel anytime

Prefer to talk first? Reach us directly:

💬 WhatsApp Us

📅 Book a 15-Min Call

✉️ hello@definedigitaledge.com

    ✦ Estimate Your Management Fee
    Estimated Monthly Management Fee
    Enter a spend amount
    Plus a one-time $497 account setup. Ad spend paid separately to LinkedIn. We recommend ~$1,500/mo minimum spend for LinkedIn to perform.

    We'll review your request and reply within 24 hours with a recommended budget and next steps. No charge until you confirm.

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