✦ Pinterest Ads Management

Reach People Actively Searching for Inspiration to Buy

Pinterest is where people plan their next purchase, project, or trip —

searching for ideas weeks before they buy. We set up, design,

and optimize your Pinterest campaigns so your Pins reach the

right audience at exactly the right moment in their decision.

 

Management from

10%

of ad spend · $197/mo min
 
Start Your Campaign →
See Pricing

🔍Search + Discovery Targeting

📊Pinterest Tag & Conversions API

✍️Pin Copy & Titles Included

💷You Pay Pinterest Directly — No Markup

📅Month-to-Month

✦ Why Pinterest Ads

Where Buying Decisions Actually Start

Unlike Meta (which interrupts) or Google (which captures existing intent),

Pinterest sits in between — people come there searching for ideas before

they’ve made a decision. That makes it powerful for getting in front of

buyers earlier than any other channel.

 

01

People come ready to plan and buy

Pinterest users are actively searching for ideas they’ll act on — kitchen remodels, wedding plans, outfit inspiration, recipes. They’re not browsing for entertainment, they’re researching.
 

02

Cheaper than Meta or Google

Pinterest’s auction is less competitive than the major platforms — clicks and impressions cost meaningfully less, while reaching an audience with real purchase intent.

03

Built for visual products & lifestyle

Home decor, fashion, food, weddings, DIY, beauty, travel, e-commerce — anything visual or inspiration-driven thrives. Especially strong for reaching women 25–54.

04

Honest fit check

Pinterest works best for visual/lifestyle products, e-commerce, and inspiration-driven purchases. It’s the wrong channel for B2B services, local services, or anything that doesn’t lend itself to visual content. If your offer doesn’t fit, we’ll tell you straight.

✦ What’s Included

Your Pinterest Campaigns, Fully Managed

A complete done-for-you Pinterest Ads service — strategy, keyword research,

copy, tracking, and ongoing optimization across every Pinterest ad format.

📌

All Pin Ad Formats

Standard Pins, Video Pins, Carousel, Collections, Idea Ads, and Shopping Ads — we use the right format for your goal.
 

🔑

Keyword + Interest Targeting

Pinterest is keyword-driven. We research the terms your buyers search and layer interest and audience targeting on top.
 
 

✍️

Pin Titles & Descriptions

Compelling Pin titles and descriptions written for you — keyword-optimized copy that earns clicks. Always included.
 

📊

Pinterest Tag & Conversions API

We install the Pinterest Tag and set up the Conversions API so tracking is accurate even with privacy restrictions.
 

⚙️

Ongoing Optimization

Continuous Pin testing, keyword refinement, and bid adjustments to drive down cost per result month over month.
 

📈

Monthly Reporting

A clear monthly report on spend, top-performing Pins, results, and what we changed — no jargon, no vanity metrics.
 

✦ About the Creative

On Pinterest, Pins Are the Product

Pinterest is a visual platform — your Pin image or video is what stops

people scrolling and earns the click. Strong Pins outperform weak ones by

huge margins, regardless of targeting. Here’s how we handle it.

 

01

Pin titles and copy are always included

We write your Pin titles, descriptions, and on-Pin text overlays as part of management — keyword-rich copy that helps Pinterest understand and surface your Pins.

02

You can provide your own Pins

Got existing Pin-style visuals? Send them over at no extra cost — we’ll adapt them for ad campaigns and test variations.

03

Or we design them for you

No Pins yet? We design vertical Pin creative built for Pinterest — properly sized, on-trend, and optimized for click-through.

04

We test variations aggressively

Pinterest rewards fresh creative. As campaigns run, we test alternate Pins, formats, and styles to find what wins and refresh tired ones.
 

✦ Transparent Pricing

Simple Management Fees

Our fee is a percentage of your ad spend — lower as your budget grows.

You pay Pinterest directly for the ad spend itself; we never mark it up or touch your money.

Monthly Ad Spend Management Fee Example Fee
Up to $1,000 20% $500 spend → $197/mo (min)
$1,000 – $3,000 15% $2,000 spend → $300/mo
$3,000 – $7,000 12% $5,000 spend → $600/mo
$7,000+ 10% $10,000 spend → $1,000/mo

Minimum management fee of $197/month applies. Your fee is calculated on your whole monthly ad spend at the rate for your bracket. Month-to-month — cancel anytime.

 

🚀

One-Time Account Setup & Onboarding — $497

Pinterest setup is involved — and we do it properly. We configure your Pinterest Business account and ad account (owned by you, managed under our agency), install the Pinterest Tag and set up the Conversions API for accurate tracking, connect product catalogs if you’re running Shopping Ads, research your target keywords, and launch your initial campaigns. Charged once, at the start.

+ Optional Add-Ons

Pin creative is the heart of Pinterest. Add what you need — or provide your own at no charge.

 

📌

Pin Creative Design

A set of designed vertical Pins built for Pinterest — properly sized, on-trend, and optimized for click-through.

+$97

one-time

🎬

Video Pin Creative

Short-form video Pin production for Video Pin and Idea Ad placements — Pinterest’s increasingly favored format. (Or provide your own.)

+$297

one-time

🖥️

Landing Page

Pinterest traffic converts best with a dedicated landing page. We’ll build one purpose-made for your campaign.

+$147

one-time

🔁

Retargeting Setup

Re-engage Pinterest visitors who clicked but didn’t convert — typically a high-ROI layer on top of Pinterest traffic.

+$197

one-time

💡 How This Works — Honest Expectations

  • Your ad spend is paid by you, directly to Pinterest — we never mark it up
  • Results depend on your creative, budget, and offer — we optimize, but can't guarantee specific returns
  • Month-to-month — no lock-in, cancel anytime
  • Your account is owned by you, managed under our agency
  • Pinterest is a longer purchase-decision cycle than Google or Meta — buyers often save Pins before buying

✦ The Process

How It Works

From zero to live Pinterest campaigns, handled for you.

1

Onboarding & Setup

We learn your business and goals, configure your Pinterest Business account, install Tag and Conversions API, and research your keywords.
 

2

We Build Your Campaigns

We write Pin titles and descriptions, structure your campaigns across the right placements, and prepare your creative — then launch with your approval.

3

We Optimize Continuously

As data comes in, we refine keywords, test fresh Pin creative, and shift budget toward what’s working — improving cost per result over time.

4

You See the Results

Each month you get a clear report on spend, top-performing Pins, conversions, and what we changed — and we plan the next month together.

✦ Common Questions

Frequently Asked Questions

Is LinkedIn right for my business?

Pinterest works best for visual products, lifestyle brands, e-commerce, and anything inspiration-driven — home decor, fashion, food, weddings, DIY, beauty, travel. It skews female (about 70% of users) and 25–54. It’s a poor fit for B2B services, local services, or anything that doesn’t lend itself to visual content. We’ll tell you honestly during onboarding.

How is Pinterest different from Meta?

Meta interrupts people scrolling for entertainment. Pinterest captures people actively searching for ideas they’ll act on. That makes Pinterest closer to Google Search in intent, but with visual discovery and a longer purchase-planning cycle. Buyers often save Pins for weeks before buying — patient, but high-quality traffic.

Do I need a Pinterest Business account?

Yes — but if you don’t have one, we’ll set it up as part of onboarding. The account is owned by you and managed under our agency, so you keep full control while we run it.

What if I don't have Pin creative?

No problem — we design vertical Pin creative as a $97 add-on, or produce Video Pins for $297. Or you can provide your own visuals at no extra cost. Pinterest is very forgiving of “scrappy” creative as long as it’s visually appealing.

How much should I spend?

Pinterest works at lower budgets than most channels — $300–$700/month is a reasonable test for many businesses. We’ll advise a sensible starting budget for your situation during onboarding.

Am I locked into a contract?

No — management is month-to-month. The one-time setup gets you up and running, and after that you stay only as long as it’s working for you.
 
 

✦ Start Your Campaign

Let's Get Your Pins In Front of Buyers

Fill in the form and we’ll get back to you within 24 hours to confirm your setup, recommend a starting budget, and share next steps.

  • We reply within 24 hours
  • One-time $497 setup, then monthly management
  • You pay Pinterest directly — no markup
  • Pin titles & descriptions included
  • Month-to-month — cancel anytime

Prefer to talk first? Reach us directly:

💬 WhatsApp Us

📅 Book a 15-Min Call

✉️ hello@definedigitaledge.com

    ✦ Estimate Your Management Fee
    Estimated Monthly Management Fee
    Enter a spend amount
    Plus a one-time $497 account setup. Ad spend paid separately to Pinterest.

    We'll review your request and reply within 24 hours with a recommended budget and next steps. No charge until you confirm.

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