✦ Bing / Microsoft Ads Management

Reach the Audience Most Advertisers Overlook

Microsoft Ads serves your campaigns across Bing, Yahoo, AOL,

DuckDuckGo, and MSN.com — and most agencies ignore it.

That’s the opportunity: less competition, cheaper clicks, and an audience that’s older,

wealthier, and more likely to convert. We set up and manage your campaigns end-to-end.

 

Management from

10%

of ad spend · $197/mo min
Start Your Campaign →
See Pricing

📉Cheaper Clicks Than Google

🌐Bing, Yahoo, AOL & MSN Reach

✍️Ad Titles & Descriptions Included

💷You Pay Microsoft Directly — No Markup

📅Month-to-Month

✦ Why Bing / Microsoft Ads

The Channel Most Agencies Ignore — to Your Advantage

Microsoft Ads has roughly a third of the US search market when you count Bing,

Yahoo, AOL, DuckDuckGo, and MSN — but because most advertisers chase Google,

you compete in a much quieter auction. Lower costs, higher returns, less hassle.

 

01

Clicks cost a lot less

Without Google’s bidding intensity, the same keyword often costs 30–60% less on Microsoft Ads. Same intent, lower cost per lead.
 

02

A wealthier, older audience

Bing’s users skew older and more affluent than Google’s average — particularly strong for B2B, professional services, finance, and higher-ticket purchases.
 
 

03

Reach far beyond Bing

Microsoft Ads serves across Yahoo, AOL, DuckDuckGo, and MSN.com — extending your reach into properties Google can’t touch.
 

04

A natural add to Google

Already running Google Search ads? We can import your existing campaigns into Microsoft Ads quickly, capturing the audience your Google ads can’t reach.
 
 

✦ What’s Included

Your Microsoft Ads Campaigns, Fully Managed

A complete done-for-you service — strategy, setup, copy, tracking,

and ongoing optimization across the Microsoft Advertising Network.

 

🔑

Keyword Research

We find the search terms your customers use on Bing — and the negative keywords that stop you wasting budget on the wrong clicks.
 

🏗️

Campaign Structure

Properly organized campaigns for quality score and efficiency — including import from Google Ads if you already run there.
 

✍️

Ad Titles & Descriptions

We write your ad titles and descriptions for you — compelling, click-worthy copy that earns clicks from the right people. Always included.
 

📊

Conversion Tracking

We set up the Microsoft UET tag and conversion goals, so every lead, call, and sale is measured properly.
 

⚙️

Ongoing Optimization

Continuous bid adjustments, keyword refinement, and A/B testing to lower your cost per result over time.

📈

Monthly Reporting

A clear monthly report showing spend, results, and what we changed — no jargon, no vanity metrics.
 

✦ Transparent Pricing

Simple Management Fees

Our fee is a percentage of your ad spend — lower as your budget grows.

You pay Microsoft directly for the ad spend itself; we never mark it up

or touch your money.

Monthly Ad Spend Management Fee Example Fee
Up to $1,000 20% $500 spend → $197/mo (min)
$1,000 – $3,000 15% $2,000 spend → $300/mo
$3,000 – $7,000 12% $5,000 spend → $600/mo
$7,000+ 10% $10,000 spend → $1,000/mo

Minimum management fee of $197/month applies. Your fee is calculated on your whole monthly ad spend at the rate for your bracket. Month-to-month — cancel anytime.

 

🚀

One-Time Account Setup & Onboarding — $297

Bing setup is lighter than Google — we configure your Microsoft Ads account (owned by you, managed under our agency), install the UET tag and conversion tracking, and either build your campaigns from scratch or import them from your existing Google Ads account (much faster). Charged once, at the start.

 

+ Optional Add-Ons

Boost your campaigns with these — each is a one-time charge as noted.

 

🎨

Display / Image Ad Creative

Your ad titles and descriptions are always included. This add-on covers designed image ads for display assets and audience network placements — or provide your own at no charge.

+$97

one-time

🖥️

Landing Page

Ads convert far better with a dedicated landing page. We’ll build one purpose-made for your campaign. (See our Landing Page service.)

+$147

one-time

🔁

Retargeting Setup

Re-engage visitors who didn’t convert the first time with display retargeting campaigns.

+$197

one-time

🔍

Competitor Ad Analysis

A breakdown of what your competitors are bidding on and how their ads are positioned — so you can outmaneuver them.

+$127

one-time

💡 How This Works — Honest Expectations

  • Your ad spend is paid by you, directly to Google — we never mark it up
  • Results depend on your budget, market, and offer — we optimize, but can't guarantee specific returns
  • Month-to-month — no lock-in, cancel anytime
  • Your account is owned by you, managed under our agency
  • Most campaigns need a few weeks to gather data and hit their stride

✦ The Process

How It Works

From zero to live campaigns across the Microsoft Advertising Network.

1

Onboarding & Setup

We learn your business and goals, set up or configure your Microsoft Ads account, install the UET tag, and prepare conversion tracking.
 

2

We Build (or Import) Campaigns

If you already run Google Ads, we import and adapt your campaigns. Otherwise we build from scratch — keyword research, structure, copy, targeting.

3

We Optimize Continuously

As data comes in, we refine bids, keywords, and ads to lower your cost per result and improve performance month over month.
 

4

You See the Results

Each month you get a clear report on spend, leads, and what we changed — and we plan the next month together.

✦ Common Questions

Frequently Asked Questions

Where do Microsoft Ads actually show?

Across the Microsoft Advertising Network — Bing search, Yahoo search, AOL, DuckDuckGo, and MSN.com (including its content feeds). That’s a much larger audience than “just Bing” suggests, especially among older and more affluent users.

Should I run Bing if I already run Google?

Almost always yes. We can import your Google campaigns into Microsoft Ads quickly, you reach an audience Google can’t, and clicks usually cost less. It’s one of the easiest wins in paid ads — and most of your competitors aren’t doing it.

Is the ad spend included in your fee?

No. Our fee covers management only. You pay Microsoft directly for your ad spend — it never passes through us and we never mark it up. Fully transparent: you always see exactly what you’re spending and what you’re paying us.

What if I don't have a Microsoft Ads account?

No problem — creating and configuring your account is part of the one-time setup. The account is owned by you and managed under our agency, so you keep full control and ownership while we run it.
 

How much should I spend?

Often you can start lower than on Google because clicks cost less — $300–$700/month is a sensible test for many businesses. We’ll advise a starting budget for your situation during onboarding.
 

Am I locked into a contract?

No — management is month-to-month. The one-time setup gets you up and running, and after that you stay only as long as it’s working for you.
 

✦ Start Your Campaign

Let's Capture the Audience Your Competitors Are Ignoring

Fill in the form and we’ll get back to you within 24 hours to confirm your setup, recommend a starting budget, and share next steps.

  • We reply within 24 hours
  • One-time $297 setup, then monthly management
  • You pay Microsoft directly — no markup
  • Ad titles & descriptions included
  • Month-to-month — cancel anytime

Prefer to talk first? Reach us directly:

💬 WhatsApp Us

📅 Book a 15-Min Call

✉️ hello@definedigitaledge.com

    ✦ Estimate Your Management Fee
    Estimated Monthly Management Fee
    Enter a spend amount
    Plus a one-time $297 account setup. Ad spend paid separately to Microsoft.

    We'll review your request and reply within 24 hours with a recommended budget and next steps. No charge until you confirm.

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