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The Best Content & Copywriting Videos Worth Watching
Hand-picked videos from the most authoritative copywriting and content
marketing channels — covering persuasive copy, SEO writing, content strategy,
and email marketing.
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Copy Hackers
Copywriting Full Course 2026: From Zero to Converting Copy
Joanna Wiebe’s most comprehensive free copywriting masterclass — covering
conversion principles, the voice-of-customer research method, landing page copy,
email sequences, and the psychological frameworks behind copy that consistently
drives action. The complete beginner-to-practitioner walkthrough in one video.
Copy Hackers
How to Write Landing Page Copy That Actually Converts — Live Teardown
Joanna Wiebe tears down a real landing page live — rewriting the hero, value proposition, benefits, objection-handlers, and CTA section with running commentary on every choice. One of the most educational copywriting sessions on YouTube.
Alex Cattoni
How to Write Facebook Ads That Stop the Scroll — 5 Hook Formulas
Alex Cattoni breaks down five proven hook formulas for paid social ads — with real before-and-after examples from Facebook and Instagram campaigns across e-commerce, SaaS, and info products. Practical and immediately applicable.
Copy Hackers
The Research Method Behind Great Copy — Voice of Customer in Practice
How to mine reviews, interviews, and survey responses for the exact words customers use to describe their problems — and how those words become the backbone of high-converting copy. The most underrated copywriting skill explained clearly.
Ahrefs
How to Write Blog Posts That Rank on Google — Full SEO Writing Tutorial
Ahrefs’ complete SEO content writing tutorial — keyword research, search intent matching, content structure, on-page optimisation, internal linking, and the E-E-A-T signals that tell Google your content is worth ranking. Updated for 2026.
Ahrefs
How We Get Millions of Visitors by Updating Old Content — The Ahrefs Method
The exact process Ahrefs uses to identify, prioritise, and refresh underperforming blog posts — with real traffic data before and after. One of the highest ROI content activities any team can implement immediately.
Income School
The Blog Post Writing System That Built a 7-Figure Business
Income School’s complete blog writing process — how they research, outline, write, and publish articles that attract consistent organic traffic without relying on link-building. A frank look at what actually works for independent bloggers and small teams.
Semrush
AI Content That Actually Ranks: What Works, What Gets Penalised
An honest analysis of how AI-generated content performs in Google search — with real ranking data, the quality signals Google uses to evaluate AI content, and the human editing layer that separates content that ranks from content that gets filtered out.
HubSpot
How to Build a Content Marketing Strategy From Scratch in 2026
HubSpot’s end-to-end content strategy masterclass — defining your audience, mapping content to the funnel, building a topic cluster framework, setting distribution channels, and measuring what matters. A complete strategic foundation in under an hour.
Ahrefs
Pillar Pages and Topic Clusters Explained — With Real Examples
Ahrefs’ practical breakdown of the topic cluster model — how to identify your pillar topics, plan supporting content, build internal link structures, and measure whether your cluster is building the topical authority you need to compete.
Marketing Harry
How to Repurpose One Piece of Content Into 10 — The Complete System
The exact workflow for turning one long-form article into a newsletter, LinkedIn carousel, Twitter thread, YouTube script, and short-form video — with templates and a content calendar system that keeps everything organised without burning out your team.
Copy Hackers
How to Write a Welcome Email Sequence That Converts New Subscribers
Joanna Wiebe’s step-by-step guide to writing a 5-email welcome sequence — what goes in each email, how to move subscribers toward a first purchase or conversion without being pushy, and the subject line formulas with the highest open rates for onboarding flows.
Alex Cattoni
Email Subject Lines That Get Opened — 8 Formulas With Real Data
Alex Cattoni tests eight subject line formulas against each other with real open rate data — curiosity gaps, specificity, personalisation, controversy, and urgency. The most data-backed subject line tutorial available for free, with swipe-file examples throughout.
HubSpot
Cold Email Copywriting That Gets Replies — Templates, Examples, and Framework
HubSpot’s complete cold email copywriting guide — the anatomy of a cold email that gets replies, personalisation at scale, follow-up sequence timing, and the specific subject line and opener formulas that move the needle on cold outreach response rates in B2B.
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